As human begins, our emotions are what guide many of the decisions we make. From the clothes you picked out this morning to the cafe you decided to get your coffee from.
As a brand, there is power in having the ability to awaken an emotional response from your target audience by understanding the feelings you want to evoke.
Whether you realise it or not, this simple element of your brand could be the difference between creating a deeper relationship with your audience or turning them away.
CREATING A BRAND THAT EVOKES EMOTION
1. BUILD A BRAND STRATEGY
By taking the time to build your brand strategy you will be able to communicate to the world who your brand is, the values that drive your business and who you are here to serve.
The most memorable brands are the ones that evoke consistent emotions because every element of their branding from their logo to their photography is in line with their strategy.
2. STAND OUT WITH PERSONALITY
I’ve got a question for you!
What do you want people to say about your brand when you leave the room?
This question will help you dial in on the exact emotions that you want your brand personality to evoke. Those feelings are what will shape the stories that people share about your brand and the way that they remember you.
If you want your brand to ooze playfulness and confidence, then every element of your brand should reflect that personality. From the way your team answers the phone to the copywriting on your website.
Want a hot tip to uncover your brand personality? Treat your brand like it’s a new best friend and describe everything about them from their dreams to the tone they use and what excites them.
By treating your brand personality like your own best friend, you will be able to shape the way your audience perceives your brand with ease.
3. CREATE A COHESIVE EXPERIENCE
Creating a memorable brand isn’t just about delivering a quality offering. It’s about creating an experience that keeps people coming back for more.
By creating a cohesive brand identity you will be able to curate an experience that triggers emotion, builds a loyal community and is remembered for all the right reasons.
Now it’s time for you to decide – What does your brand make people feel?