AOCO, short for The Art of Chilling Out, is a modern essentials brand built around effortless style, calm confidence, and everyday luxury. As the brand evolved, its original name and identity no longer reflected the level of refinement, versatility, or ambition behind the product. AOCO came to us for a full brand reset, spanning strategy, identity, and packaging, with the goal of creating a future-facing brand world that felt premium yet lived-in. We repositioned the brand around quiet luxury and elevated ease, crafting a considered visual identity that balances strength and softness through refined typography, thoughtful brand marks, and a calm, cohesive system. The result is a clearer, more confident brand expression that supports AOCO’s growth, elevates its perception, and sets the foundation for long-term scale.