Bland is banned - it's time to butter up your world. A new brand and product on the market, ButterBar is changing the way you see and use butter. This line of gourmet butters will be sure to add a luxe touch to meal times and beyond. We created a fun and elevated brand identity to position ButterBar in a class above the traditional supermarket butters. This features flourished letterforms to mimic a slight butter whip with an elegant look and feel to how the brand will come to life on and offline.