Kale Junkie is a destination for crave-worthy, healthy recipes that challenge the norms of traditional wellness. From indulgent sweet treats to nourishing savoury dishes, Nicole's philosophy is grounded in balance, accessibility, and joy. A space where no foods are off-limits, and healthy eating is a lifestyle, not a rulebook. With a rapidly growing audience and evolving content strategy, Nicole returned to us for her second rebrand, ready to refresh Kale Junkie into something cooler, sleeker, and unapologetically her. The new brand strikes a balance between fun and refined, featuring a personality-driven lowercase logotype for approachability, paired with modern editorial fonts and layouts. High-flash photography injects boldness and energy into the brand's look and feel, while deep-etched food images and macro photography are layered into a collage-style brand system that feels edgy, vibrant, and totally unique. Breaking the mould of the typical food blog, we also restructured the website to optimize content and SEO while keeping navigation intuitive and user-friendly. The result is a brand and website that breaks the rules while playing smart—bringing Nicole’s full personality to life in a way that feels elevated, approachable, and built for scale.